Area Sales Manager Willow Lawn Richmond, VA

Area Sales Manager

Full Time • Willow Lawn Richmond, VA

Position Title:    Area Sales Manager

Department:      Gym Operations

Reports to:         CEO’s

FLSA Status:   Exempt

Supervises:     All sales employees of gyms in an area

Compensation: Base Salary Bonus

The Area Sales Manager has overall responsibility for effectively managing all facets of operations of a single gym to include membership sales and promotions, Gold’s Gym policies and procedures.    

Essential Duties & Responsibilities

Training Responsibilities:

  • Conduct weekly/monthly Membership Sales Training courses to the assigned area
  • Conduct weekly/monthly New Hire Sales Training courses to the assigned area
  • Conduct weekly/monthly New Hire Sales Orientation classes
  • Conduct weekly/monthly Customer Service Representative Training for sales
  • Conduct weekly/monthly Customer Service Manager Training for sales


Sales Responsibilities:

  • Implement and facilitate monthly company sales Pricing and Promotions to the assigned area
  • Assist in setting the monthly sales goals
  • Distribute the monthly goals to the assigned area
  • Manage and run monthly sales for the following categories:  Membership Sales, Retail, Concessions, Service Revenue, Tanning, House Sales and EFT
  • Assist in producing the monthly marketing plan for the assigned area
  • Place all advertising for assigned area
  • Review and monitor the sales for the assigned area using the Daily Stats Reports
  • Implement and run Corporate Programming in assigned area
  • Implement and run Lead Box/Lead Bowl Program in assigned area
  • Implement and run Referral Program for the assigned area
  • Implement and run two (2) closeouts each month in the assigned area
  • Interview and recruit all potential sales staff to the assigned area


Required Knowledge, Skills and Abilities

  • Must posses well-developed understanding and use of management skills such as recruitment, selection, training and development, coaching, goal setting, performance management, delegation and organization.
  • Possess strong motivational, communication, team building and training skills.
  • Possess thorough understanding of company mission, regional goals and missions, and how his/her facility will participate in these areas.
  • Possess thorough know of local competitors, future competitors and all relevant information pertaining to these entities.
  • Be promotionally-oriented and have the ability to direct sales through company required outreach programs.
  • Must be familiar with Company sales policies/procedures and enforce them accordingly
  • Must have a high level of professionalism, honesty, integrity and work ethic.
  • Exhibit a superior sense of customer service at all times.
  • Willingness to work flexible hours.


Required Experience, Education and Certifications

  • Minimum of two years of proven success at the GM level within Gold’s Gym or related industry experience
  • High school diploma or AreaEducation Diploma (GED)
  • Bachelors degree in related industry preferred


Physical Demands

  • Position duties require daily standing, walking, sitting, lifting, bending, squatting and reaching.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Language Skills

  • Ability to read, analyze, and interpret common business related documents such as financial reports and legal documents. Ability to respond, verbally and in writing, to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management and to members of the business community.


Compensation: $60,000-$130,000

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Free Gym Membership
Opportunity for Advancement
Industry-Standard Compensation
Flexible Schedules
Fun Work Atmosphere